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What Is Local SEO?

Search Engine Optimization (SEO) is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. Local SEO increases search traffic from geographic terms. For example, a restaurant wants to be visible in search results when people search on “springfield sandwich shop” or “italian food springfield.”

Good search rankings require SEO. SEO involves persistent content marketing and ongoing updates to your website. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.

SEO has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic REAL SEO program is needed to earn and maintain page one rankings. You don’t get many clicks if you’re not on page one!
REAL SEO is our proven to succeed SEO program that considers your budget, your business niche, and your competition. REAL SEO is:

  • Research - We identify facts and information about your business, keywords and themes that attract people looking for your products and services, and lay the groundwork for the campaign.
  • End-User Value – We design meaningful content, including articles, blogs, infographics and videos, that will be of genuine interest to your clients and potential clients.
  • Analysis – We track, fine-tune and optimize the campaign to make sure it’s reaching your clients, potential clients and the search engines.
  • Launch – We distribute the content to the right people and places and engage people across the web, earn links to your website and improve your search rankings.
You Can See Success!

The entire process is tracked in our SEO reporting tool and reports can be automatically sent to you. You’ll see the content we create, links that we build and detailed progress of your search rankings.

REAL SEO Features

Targeted Keywords
Finds the most productive keywords for your Local SEO campaign.
Local Maps
Claims listings in Google+, Yahoo, Bing and Yelp.
Submits your business name, address, and phone number to main repository
of business information where it’s picked up by local directories.
Creates unique keyword-rich articles, each posted to a distinct website.
No spun content.
Press Release
Submits company news, updates and events to press release sites.
Presents information about your company in an eye-catching video format.
Presents information about your industry, suitable for sharing with bloggers and on social media.
Business Interview
Promotes your brand on websites that specialize in profiling businesses.
Content Marketing
Shares all forms of content with the right people in the right places.
Unique, quality content earns links, showing search engines that yours is a website of authority.
Article Syndication and RSS
Places articles on industry related websites and submitted to relevant RSS aggregators.
Twitter/Social Sharing
Promotes your website and content on Twitter and other social media sites.
Blog Engagement
Engages with your industry’s blogging community.
Onsite Blog
Adds fresh, engaging content to your website.
Onsite Optimization
Optimizes your website for target keyword density, title tags, internal linking and rich snippet markup. Includes recommendations for overall website design.
Website Copy Edits
Adds target keywords to your existing web copy.
Conversion Optimization
Makes recommendations to improve conversion rate.
Includes set up of lead capture form on your website.
G+ Authorship
Links your content to your Google+ profile.
Implements schema.org markup, making your website more visible to search engines.
Provides campaign results, including rankings and conversions.
$10 Phone Tracking Credit
Tracks phone calls from your online marketing campaigns.
Complementary $10 credit included in all SEO plans.

Contact us today to get started with Search Marketing.

Web Strategies, Inc. | Tap the Power of the Internet | (240) 560-2182 | info@webstrats.com