Non-profits have always been slow to embrace technology, largely because of costs, both perceived and real. The Internet, however, provides many opportunities with costs that even the smallest non-profit can afford. You don’t need expensive equipment and staff - web development and hosting can be outsourced for very reasonable amounts, and other services are available for free or at nominal charges.

The Internet equalizes the playing field - a small organization can have as effective a presence as a larger one. A professional presence and proactive use of the Internet is a requirement in this technological age.

Here are just a few examples of proactive ways to tap the power of the Internet:

Use your web site to: publicize your programs, services and products; allow for on-line sales of products; provide information about issues and events; keep staff, consumers and the public informed of the latest news and developments; provide information for referral sources, supporters, customers; attract potential volunteers and staff with postings of opportunities and allow people to sign up for events, membership, events and mailing lists.

Use email to enhance communications with tools such as newsletters and discussion lists (see article below). Use this along with intranets and virtual private office to connect staff in far-flung locations.