While a
comprehensive Web site is a vital component of any Web
strategy, it is not always enough. The Internet
offers opportunities for interactivity and targeted
outreach. Being successful can involve using the
Internet in a pro-active way, reaching out to
existing and potential customers rather than waiting
for them to come to you. Some possible methods
include:
targeted e-mail mailing lists
electronic newsletters
discussion lists
use of feedback and
interactivity
opportunities for real-time
chats and discussion forums
Web
Strategies can help you tap the power of the
Internet!
