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Getting Started
Almost anyone can put together a Web page. Developing a Web strategy, on the other hand, takes some doing. Careful thought and planning is needed to ensure that the organization’s Web site really does the job it was meant to do. Before that happens, questions have to be asked and answered.
Who are we? What is the nature of your company or organization? What is your mission? Certainly there are differences between a not-for profit organization and a big corporation. As a result, their Web sites will be different also. It reflects the nature and mission of the organization, whether it is to provide information or sell a product.
What do we want to accomplish with our Web site? While it can be important to establish a presence on the Web, the site should meet a specific purpose or purposes.
Some examples:
Providing information about a particular issue
Announcing/marketing a product or service
Promoting your organization
Providing customer service and support
Directly selling a product or service
Download the Web Strategies Website Planning Guide
Who are we? What is the nature of your company or organization? What is your mission? Certainly there are differences between a not-for profit organization and a big corporation. As a result, their Web sites will be different also. It reflects the nature and mission of the organization, whether it is to provide information or sell a product.
What do we want to accomplish with our Web site? While it can be important to establish a presence on the Web, the site should meet a specific purpose or purposes.
Some examples:
Providing information about a particular issue
Announcing/marketing a product or service
Promoting your organization
Providing customer service and support
Directly selling a product or service
Download the Web Strategies Website Planning Guide
Web Strategies, Inc. | Tap the Power of the Internet | 516 680-1193 | info@webstrats.com