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Comments from attendees:

Randy is very engaging during his seminars. He makes the information easier to understand.
- Tim
It was a great seminar. I learned a lot. Randy was very clear, organized and directly to the point.
- Ricardo

I like attending all the classes you conduct. Your presentations are professional, you speak clearly, and I love the information on the PPT slides.
- Katherine

Good tips in presentation - good speaker
- Lisa

Great! He was very clear and answered my questions!
- Jennifer

Very informative!
- JL
Web Strategies Seminars
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Randy Shannon, Web Strategies' President, is a frequent presenter on Internet topics at seminars, conferences, training programs, libraries and networking groups.

Click here for more info on Randy's speaker credentials and recent speaking engagements.

Click here to contact us to schedule a speaking engagement.

Web Strategies is a Microsoft Partner and has arranged to raffle off FREE Microsoft software at our events. Join us and you may go home with a copy of Windows 8.1 Professional!

Web Strategies is pleased to announce a series of seminars to help you tap the power of the Internet!

Automate Your Marketing:
Planning ahead to convert & keep
Tuesday, February 9, 2016 6:30pm - 8:00pm

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? 

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:   
  • Learn the difference between automated messages and autoresponder campaigns  
  • Decide where autoresponders can help you do better marketing communications 
  •  Understand key actions that trigger emails to be sent  
  • Identify what steps to take to design effective autoresponder campaigns 
  • Design the “evergreen content” that works best for your audiences 
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!  

Digital Marketing Trends for Small Businesses
The Microsoft Store - Westfield Montgomery, Bethesda, MD
Monday, February 15th at 10:30 AM

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. 

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come.  We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. 

The trends we’ll discuss will be:  
  • Digital marketing – it can no longer be ignored  
  • Content marketing – it’s more important than ever  
  • Targeting + Segmentation = Personalization 
  • Mobile (experience and advertising)  
  • Beyond big data – make decisions 

How to Win at Email Marketing and Facebook Advertising
The Microsoft Store - Westfield Montgomery, Bethesda, MD
Tuesday, February 23rd at 6:00 PM

Email marketing boosts repeat business, creates and increases awareness, and drives revenue and profit. A huge majority of U.S. adults prefer to receive promotional emails from companies they do business with. And about 7 out of 10 U.S. adults have made purchases influenced by a company’s email. When it comes to communicating your offer, it is a very influential medium. 
At the same time, many businesses and consumers are also turning to social media, especially Facebook, to seek and share information. In fact, 49% of consumers have liked a business’ Facebook page to get regular updates. 
Combining the power of these two tools – email and Facebook– can amplify your marketing messages. And when you amplify your marketing with Facebook advertising, you can drive results for your business: get more eyes on your email, boost your open rate, and get in front of a new targeted audience that has similar characteristics and interests of your current audience. 

This webinar will help attendees master the best practices of email marketing and Facebook marketing and how to take their marketing to the next level with Facebook ads. You’ll learn: 
  • How to create a great email  
  • How to market on Facebook the right way  
  • The benefits of using Facebook advertising  
  • How to boost your email marketing with a Facebook ad 


Web Strategies is a Microsoft Partner and has arranged to raffle off FREE Microsoft software at our events. Join us and you may go home with a copy of Office 365 Home!

Examples of our recent seminar topics:

Boot Camp - Getting Started With Email Marketing
This special ONLINE seminar will help new (and not-so-new) Constant Contact customers get a walk through on the nuts and bolts of building your first email campaign.  Bring your sandwich and sit at your desk for a working lunch that will pay off as you see how easy it is to tap the power of email marketing!

If You Build It, Will They Come?
Getting found when people are looking for what you offer - Internet Marketing, Search Marketing & SEO

Is Your Website Working For You?
What do you want to accomplish with your website? Is it succeeding? We will look at planning your web presence and measuring its success.

Mobile Marketing and Your Business
Times have changed. Many people now carry a computer in their pocket – a smartphone. And they use it to search – and to buy! 9 out of 10 searchers have taken action as the result of a mobile search. What does this mean for YOUR business and your marketing? Join us to find out how to get in front of your customers where they are now. It is not too late to be early!

Social Media Marketing Made Simple
In just a short time, this information-packed seminar will review the essential strategies and best practices a business or organization should understand to successfully get started with social media marketing.
The Power of Email Marketing
Find out how to use this inexpensive tool to build your relationships with customers.

Getting Started With Email Marketing
In The Power of Email Marketing, attendees learned how communicating with customers regularly can help a business or nonprofit stay connected. In Getting Started with Email Marketing, attendees will put these skills into practice, and watch the Constant Contact Email Marketing product in action!

Grow Your Business With Email and Social Media Marketing

This information-packed seminar will focus on how small businesses can grow by leveraging email and social media marketing and address how setting marketing goals and objectives will help them determine the best targeted channels to push out their social and email campaigns. There will be interactive exercises throughout the sessions that will leave attendees with actionable steps that can be used to build out the framework for their next great campaign, and ultimately, achieve their goals.
Participants will have plenty of time to ask questions, share experiences, and network with peers. And they’ll leave with real-world insights and knowledge that they can put to work immediately, to help their business or organization succeed.

Making the Case For Mobile

Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don't get left behind.
In this webinar we'll be covering:
  • Why you can't ignore mobile even if you think your customers aren't using it
  • How mobile is the new reality for small businesses and nonprofit organizations
  • What you can do today to become more mobile-friendly - with your website, your email and your marketing

Making Social Media Work For You

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there?
This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. 

Build Your List, Build Your Business

It's time to grow your contact list!  Join us for our "Build Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. 
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Plus, you'll have a chance to network with other attendees and grow your contact list, live during the workshop!

Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:
  • What marketing really is (and isn’t).
  • How marketing has changed in ways that benefit small businesses.
  • The importance of setting goals and objectives for their marketing efforts.
  • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fittogether, and will help small businesses reflect on their own marketing program.
  • It’s ok to start small, to start where you already are.
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. 

Campaigns That Drive Actions: Newsletters & Announcements
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are...they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. 

Campaigns That Drive Actions: Offers & Promotions

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts. Attendees of this presentation will learn:
  • What three things you really want to get with your deal
  • The different types of deals you might run
  • 5 steps to a great offer
  • Start building your own offer and understand the 5 Don’ts of Deals
Join us and learn some great new strategies to help develop your next offer or promotion.

Campaigns That Drive Actions: Feedback & Surveys

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.
Attendees of this presentation will learn:
  • The importance of listening and how to set your survey’s objective.
  • Develop good questions and understand how long is long enough.
  • Three different considerations for when to survey and how to think about which parts of your audience to survey.
  • What to do with the results once you have them.
    Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters. 

Web Strategies, Inc. | Tap the Power of the Internet | (240) 560-2182 | info@webstrats.com